Why I Still Believe in Beauty
- Clayton Vance
- Apr 19
- 3 min read
An introduction to what this space is about—and what’s at stake
I’m an architect. But that’s not really the point.
The point is: I believe something many people have forgotten to say out loud—Beauty matters.
Not personal taste. Not fleeting trends. Not "curated aesthetics. "I’m talking about the kind of beauty that transcends time. The kind that’s deeply human. The kind we recognize when we step into a space that just feels right—even if we don’t know why.
This newsletter is a place to talk about why that beauty matters, not just in architecture, but in culture. In the way we build, the way we live, the way we make decisions that shape the world around us.
I’ll be writing about design—yes. But also about memory, craftsmanship, culture, and permanence. This is about how we build a world worth inheriting.
We Used to Build Things That Lasted
You don’t have to be an architect to notice: Most buildings today don’t feel like they were made to last. They feel temporary. Hollow. Confused.
But it hasn’t always been that way.
We once built homes, streets, cities—even barns—that carried dignity. We understood proportion without formulas. We used materials that grew more beautiful with time. We respected the land, the climate, the community.
We weren’t perfect. But we built with care. And that care is what made things beautiful.
Somewhere along the way, we lost that.
We outsourced beauty to branding. We replaced craft with speed. We told ourselves that taste was subjective and that tradition was restrictive.
But if that’s true—Why do we keep returning to the same buildings, cities, and neighborhoods for inspiration? Why does a centuries-old home feel more comforting than a million-dollar new build?
Because somewhere inside, we still know what good is. We just need to learn how to see it again.
This Is a Place for People Who Care About That
If you're a designer, artist, builder, writer—or just someone who senses something’s off in the built world around you—you’re in the right place.
This blog is where I’ll share thoughts on:
What makes design timeless
The difference between trend and tradition
How beauty and meaning are connected
Why the architecture we live with shapes the culture we live in
And what we can do about it
Some posts will be short, others longer. Some will challenge the status quo. Some will just celebrate something good and true and worth preserving.
All of them will aim to get us thinking again—about the places we inhabit and the values they reflect.
Why I Do What I Do
I don’t believe in tradition for tradition’s sake. I believe in learning from the people who built well, before we forgot how.
I don’t think buildings should just “work.” They should speak. They should tell the truth. They should welcome. Shelter. Inspire. They should get better with age—not fall apart when the trend expires.
That’s why I do what I do. Not because I want to be different—but because I want to build things that matter. And I want to help others do the same.
If That Sounds Like Something You Want More Of…
Then subscribe. Join me.
Not just for architecture—but for a better built world. Because beauty is not optional. It’s not frivolous. It’s not extra.
Beauty is a form of truth. And truth is something we need a lot more of.
Let’s find it together.
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